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Mail Merge in Gmail

  • GMass turns your regular Gmail or Google Apps account into a powerful mail merge platform. When you send mail merge campaigns from Gmail, you send emails through the world's best servers in terms of deliverability. Prepare for the highest open rates you've ever seen. Mail merge features include open tracking, click tracking, mail merge personalization, scheduling, and more.
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Mail merge is more efficient than ever before thanks to Gmass.

Mail merge was invented to make communication easier and more efficient, but not all mail merge software is created equal. If you’ve ever wished that sending your company’s welcome emails, invoices, and announcements could be as easy as sending a Gmail from your personal account, here’s some good news: it can be! Gmass allows you to turn the mail platform you already know and love into a powerful communication tool.

Generate personalized messages in seconds.

Everybody likes to feel appreciated. In fact, research shows that addressing someone by their first name is an easy way to make them feel valued, both as an individual and as an important part of a group. Addressing your emails to everyone on your mailing list individually is tedious and inefficient. Luckily, you no longer have to sacrifice valuable time to give your mass communications a personal touch.

Because Gmass integrates seamlessly with Google’s suite of professional applications, you can handle mail merge right from a Google Sheet or Google Doc. Gmass allows you to select a file saved on your Google Drive account and fills in the blanks of your main message template automatically. Gmass also provides plenty of documentation to walk you through the whole process-- from selecting fallback values to setting up automatic-first-name detection, Gmass is here to help make mail merge as easy as possible.

Manage your mailing list with Google Sheets.

How many people are on your mailing list? Whether it’s a few dozen or a few thousand, you’ve got to store those email addresses somewhere. Without the right mail merge software, keeping track mailing list data can be tough. Having a simple but powerful mail merge software is the key to keeping your communication organized and efficient.

With Gmass, you can store your mailing lists where you store all of your other important information-- in a Google Sheet! When you select a Google Sheet with Gmass, the software will automatically detect any email addresses and add them to your mailing list. Gmail and Google Sheets make the perfect team, and Gmass is the tool that allows you to bring them together.

Break Gmail’s sending limits.

Without Gmass, Google’s platforms only allow you to send your messages to a certain number of people at a time. For G Suite, that means you can only communicate with 2,000 people. With Gmail, the sending limit is placed at just 500 people. If your job is to distribute a variety of communications a whole bunch of people, that just isn’t good enough!

Luckily, Gmass uses an advanced email distribution system to take that problem off of your plate. When Gmass detects that you are attempting to send a newsletter to more than 500 people using a Gmail account (or 2,000 people using a G Suite account), it automatically distributes the emails over multiple days. That means that even if you have 8,000 people on your mailing list, you can press the send button once and then rest assured that Gmass will make sure all of your newsletters are delivered.

Send messages when it’s convenient for you.

Most day-to-day communications are pretty predictable. If you already know what you need to send, there’s no reason your email software should keep you from setting up your messages in advance. Getting your mail merge communications set up and out of the way well before the messages go out will just eliminate unnecessary stress from your day.

Thanks to Gmass, you create your emails when it’s convenient for you, even if that’s days or weeks before the message actually gets sent. Gmass makes scheduling mass emails a cinch. When you’ve perfected your message, simply select one of Gmass’s pre-configured send times to control when it goes out. You can even set custom dates and times, giving you the power to send messages at precisely the right moment for your audience.

Keep track of how recipients interact with your messages.

You can cram a lot into an email, but is all of it necessary? Do you want to know which content actually draws customers to your site? Are you curious about whether or not employees are interested in the professional development opportunities you send them? Tracking how recipients interact with your mail merge emails is important because it helps you determine what content is effective and what content might need to be replaced with something a little more engaging.

With Gmass, gathering data about your messages is easy. Open tracking allows you to see how frequently your emails are opened by recipients, giving you a broad idea of what content captures your audience’s attention. If you want to develop a more nuanced understanding of how your audience interacts with your messages, Gmass also supports click-tracking. When you install Gmass, all of the links in your newsletter are automatically converted to a trackable format. That means as soon as you set up Gmass, information about what links your recipients are clicking starts rolling in. Gmass even collects all of the important data about how often your messages are opened, clicked, replied to, and bounced to generate a report in downloadable CSV format. The best part? You can just sit back and relax while Gmass does all the work for you!

Review and revise until you’re completely satisfied with your mail merge content.

Crafting the perfect mail merge message is an art. It takes someone with the right combination of creativity and intuition to get it right, and perfecting a mail merge template is not a process that can be rushed.

Gmass makes putting together mail merge emails intuitive by allowing you to create messages using the same Gmail compose window you would for any other email. You can also put Gmass into Test Mode, which allows you to make sure your text, design, and personalization is perfect before the message actually goes out. Review, revise, and repeat until you are completely satisfied with every message you send out.

What are you waiting for?

You love using Gmail and Google Drive to keep yourself organized, and now you can use it to create and organize your mail merge campaigns, too. Gmass brings all of the mass emailing features right to your Gmail or Google Apps account:

  • Message personalization
  • Open tracking and click tracking
  • Custom campaign-level reports
  • Scheduling
  • Mailing list management
  • Intuitive composing
  • Test Mode
  • Break Gmail’s sending limits

Gmass is the tool that will take every mail merge campaign from good to great. Download Gmass today!